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Archive for February, 2009

Optimizing Tips From Google Adsense

One of the major benefits in using Google as a partner on your site is the amount of information they provide to you in support of their programs.  A good example is a recent blog post on the Google Custom search box.

Google recommends using their search box for added revenue on your site.  A few weeks back Google announced improvements in their search feature allowing greater control over site customization.  Utilizing the custom search engine is a sure way of increasing total revenue on your site.  Their recommendations for maximizing your site revenue are:

1. Always place search boxes in highly visible or easy to find locations.  In this way your readers will have quicker access to finding information on your site.

2. When possible add two search boxes to long pages to provide easy access to search functionality.  This works particularly well with pages that need to be scrolled.

3. Host your search results on your own site.  This recommendation makes sense because if you want to create simple navigation within your site, utilizing your own template and containing the search results on your own pages works really well.

4. Add a search box to your search results pages.  This makes a lot of sense because if the results of the search didn’t meet your viewers expectations they have the opportunity of performing additional searches.

5. Customize your ad locations.  If you follow the logic in item #3 above then this will make sense to you, because you can easily add your own advertising to your search results pages.

Some of my own thoughts are to try and integrate the look of the search engine results to mirror your own template.  This adds to the overall customization of the search results pages and also improves readability and flow.


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Posted by HomeBiz - February 27, 2009 at 10:32 am

Categories: Adsense, Site Search   Tags: , , , , , , , ,

You Would Be Absolutely Crazy Not To Read This!

How many times have you seen these words in some form of Internet advertising? I would venture to say at least once and for some, that depend on the Internet for income, perhaps a lot more. The fact is that they are powerful motivators for getting someone’s attention especially if you are selling something.

6 comments - What do you think?
Posted by HomeBiz - February 24, 2009 at 1:13 pm

Categories: Affiliate Marketing, Home Business Issues, Internet Marketing   Tags: , , , , , ,

Google Scam Artists

There appears to be some new scams on the market with respect to making money with Google AdSense with a URL that appears to be direct to Google.  First off Google does not run any Google money making programs that claim “Riches” or any other preposterous claims.  This person saw an ad that said for $1 they could buy this ebook.  They did and then realized it was some hashed over junk that wasn’t very helpful.  They didn’t bother to get their money back.  The kicker was when they got their credit card bill they were charged $29.95 with no additional information to get their money back.  They were out $29.95.  So here’s a quick tip:

Always do the following check when you come across any offer, and this is very simple.  If there are any URLs in the body of the text that are hyper-linked, run your mouse cursor over the hypertext.  Look at the bottom left hand corner of your browser and see the actual URL.  My guess is this person did not do this simple check and thought they were dealing directly with Google because the URL was www.google.com. Anyone can mask a URL so be careful.


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Posted by HomeBiz - February 16, 2009 at 11:16 pm

Categories: Home Business Issues, Internet Marketing   Tags: , ,

What is the best resource investment for my online home business?

With money being really tight these days, where is the best place to allocate your time and money? I’ve given this a lot of thought and my recommendation is to write articles and submit them to as many directories as possible. Writing articles takes time but doesn’t cost anything. The top article directories are free to post to and you don’t need anything fancy to write them.
There are different types of software that will make it easier to do such as an article submitter, but you don’t even need that to get started.
Use a good word processor such as MS Word or Atlantis, (you can try it for free for 30 days) a lower cost product with high end features. The reason you should use a reasonably good word processor is for grammar and spelling. You want to implement an automatic spellcheck when you are writing so that you can pick up typos immediately.
The second reason is want the option of submitting plain text and rich text formats. Most of the top article directories have text editors so it’s pretty easy to type directly into the editor, but I prefer to type it first in my own wp and then cut and paste the final into the editor. It’s more of a “belt and suspenders” thing, I’m overly cautious.
This article is not about software it’s about utilizing the most cost effective resources in a tough market. Article marketing makes sense because it’s low cost but requires some work on your part. Not everyone is a wordsmith, I’m certainly not one, but anyone can write an article because we have at least one thing that we know really well and can share that expertise with others. Still, if you find writing more of a chore there are alternatives.
The first alternative is using private label resale or PLR articles for your article directory multi-submissions. This is okay but it requires you edit the articles for grammar and spelling, as well as content. Many PLR articles that are given away as bonuses are either the product of robotic article software or are done in other parts of the world where English is not the main language. With both types you need to be careful because some articles just wind up making no sense. Readers get turned off and won’t even bother to finish the article and dismiss it as junk. The problem being is you want the reader to get to the author’s box to get to your url.
One way of using PLR articles is as an inspiration. The PLR article gives you an outline of what to write. This still requires work on your part though. One way to get around this, with PLR, is to use what I call article modification or enhancement software. This is different than article writing software in that it requires your input into the actual development of the article. Once you build a template for the PLR article you can “spin” it dozens or hundreds of times creating wholly unique articles. This is very important because with each article directory submission you are sending fresh content and not submitting the same article over and over. Search engines pick up on the duplicate content and penalize your article submission.
Try the above technique to get the biggest bang for the buck.


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Posted by HomeBiz - February 10, 2009 at 5:05 pm

Categories: Article Marketing, Internet Marketing, Search Engine Optimization   Tags: , , , , , , , ,

Do Social Bookmarks Help?

The question posed is do social bookmark tabs within posts actually help with building traffic.  In today’s Web 2.0 environment it seems that social bookmarking has become a mainstay in yet another dimension to the communication of Internet information both personal and commercial.  As with any transmission of information the result is an increase in viewers and traffic.

Personally I think it’s a great idea and I think that it’s going to get even bigger than it is now.  Along with this come new products such as BookMarking Demon, Social Networking On Squidoo and Social Media Profit Coach.  Although you can get started by simply joining as many bookmarking sites as possible.  The list is growing constantly however it may be helpful to get a leg up by reading up on this phenomenon.

If there is one thing that I like to tell colleagues is that the Internet is always evolving and changing so you must stay abreast with new technologies and trends.  Social Bookmarking is an example of a trend that has evolved from a personal tool to a personal and commercial tool.  That’s the great part of the Internet, you never know what’s going to happen next but you can be assured that someone will utilize it somehow to make money.

What’s your opinion?


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Posted by HomeBiz - February 4, 2009 at 11:15 am

Categories: Home Business Trends   Tags: ,