A Test Case On The Effectiveness Of Google Adwords

I am a Seattle DUI attorney. This means a couple of things. First, it means I know how to deal with the cops. Second, it means I know how to help you if you are charged with a Seattle DUI. And third, it means I have to constantly cultivate my client base from the general public.

The primary methods for finding new clients, I learned pretty quickly, fall into two categories, offline and online. Because online is the topic we are going to focus on that, which include search engine optimization, website design, link building, and whatever else I thought might work. This included using Google adwords.

When I started the campaign I was skeptical. I’d heard that people didn’t click on the ads for the most part (located at the top and right side of a Google search page). I’d heard as many as 85% of people just skip right over them. But I tried it out all the same.

Even though I wasn’t real confident adwords would provide any boost to my criminal defense practice, I thought I’d give it a shot. What I found when the ads were running wasn’t very surprising. A lot of people don’t click on the ads. A lot of people just glance right over them (or glance over mine). People do click, but not a lot.

The good thing about the ads, however, was that the return on investment was good. What I mean is, it doesn’t really take much to pay for the advertising and start making money with adwords. You pay by the click, so if people are clicking, you aren’t paying. That makes making money with it pretty easy.

Using adwords, in many ways, is a win-win situation. It doesn’t take a lot of effort, it doesn’t take a lot of money, you get your ad put in front of a tremendous number of people that are looking for something that you are offering, and the potential for profit is big. The real key lies in optimizing your ads and optimizing your landing pages to get people to call you once they’ve clicked.

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