Can Your Host Affect Your SE Rankings?

Getting a good search engine rank used to be much easier in the past than it is now. Search engines want to deliver quality results to their audience because their whole business strategy revolves around search volume. That’s why Google keeps changing its algorithm. However, many good websites have also lost their rank because of these changes. This matter is so delicate that a single wrong move can get your site removed from Google’s index permanently. Fortunately it is quite possible to retain your rank and even improve it.

If you don’t want search engines to label your site as spam then there are a number of things that you should take care of. Even ignoring a seemingly unimportant thing can prove very harmful. Many people take web hosting for granted. They fail to realize that there is a direct relation between the rank of a site and the server it resides on. If you choose your web hosting company wisely then it will bolster your SEO efforts and make everything easier for you. However, if you pick the wrong company then you’ll have to pay the price. In this article you’ll find more information on this topic.

- SEO Web Hosting: Many SEO experts suspect that Google looks at the IP address of a site while determining its rank. If you have interlinked all your sites and the IP of each site is same then Google will see this as artificial linking. As a result your ranking will fall instead of improving. Hosting companies have come up with a very simple solution to this problem: multiple C Class IPs. SEO hosts give many unique addresses to their clients and each address can be used for one website. This means you can interlink all your sites without getting flagged.

- Your Site’s Speed: As you know, the speed of your server decides the speed of your site. If the server is underpowered or contains more sites than it can handle then your site will run very slowly. This will not only leave a bad impression on your clients but will also get your site penalized. Webmaster do everything to improve the speed except moving their site to a more powerful server. All expanding sites need proper hardware upgrades. If you don’t understand this then you won’t be able to establish good ranking.

- Uptime Percentage: Everyone knows how frustrating downtime can be but only some people know its effect on SEO. If your server crashes on a regular basis then its impact on your SEO efforts will be very negative. Sometimes a few hours of downtime is enough to get a website deindexed.

If you want your site to be a success then you must keep all the above mentioned things in mind. Before choosing a hosting company always do some research. If your current host is not performing well then don’t hesitate to transfer your website to a more stable server.

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