Efusjon Energy Club...MLM Scam or MLM Success Story

So, you’ve got a can of Efusjon Energy Drink in one hand and your computer mouse in the other; you’re drinkin’ and surfin’…trying to find out the truth about the Efusjon Energy Club. The drink tastes great, but does the company leave an aftertaste in your mouth?

Will Efusjon Grow and Thrive, or Wilt and Die? Efusjon has really had a roller coaster of a first year. It grew like a fungus…expanding exponentially all the way up until the fateful launch of the much ballyhooed Facebook Application around July 2009. Suddenly…SQUEEEEEEAAALLLL. (The sound of Efusjon’s momentum hitting the brakes). Efusjon Reps were plugging this new company everywhere telling the new Reps-to-be what a new concept this FB Application was. Prospects were signing on left and right after being told new reps would innundate their matrixes from the FB app.

Although leaders at Efusjon never sanctioned this technique, I believe they were well aware of it for months. Sadly, the launch of the Facebook app was a big ol’ zero. Of course nobody had a magical downline appear from the FB app. It was only an application. Efusjon came on so strong and fell so hard. The beginning of the end?

The Efusjon Comp plan. It began with a terrific, high-earning compensation plan (maxtrix type) and a high overlap commission. After your 3rd Distributor joined, you could start getting commissions. Sadly, Efusjon corporate bounced around the rate of the overlap commission many times in it’s first year.

Many distributors who started out receiving massive commissions, 4.5% on personal enrollees and 4.5% on overlap commissions (with the company’s promise that this level of commission would never change) were greatly disappointed (to say the least) when Efusjon went back on their word. Distributors who were very successful and making a great income saw it cut so significantly, that downlines began to collapse and distributors started dropping left and right.

They tried to compensate by changing their comp plan over and over again — increasing the overlap time and time again in bits and pieces, adding bonus possibilities to be earned, etc. But no matter, the reps keep falling off.

Is There a Future for Efusjon Energy Club? Ever since their failed Facebook Application and the massive comp plan changes, they have slowly but surely dropped in growth. You can barely even find them anymore on Alexa.com. If you’re not familiar with Alexa, this website keeps track of the traffic on all the websites out there and ranks them. Basically, if your MLM doesn’t have an Alexa score, you should be getting your running shoes on and heading for the door. On the other side of the coin, if you hit the top 100,000 websites on the internet Alexa’s site, you are officially ”on the radar” and hugely popular and significant.

Poor Efusjon. It’s been gone from that top 100,000 for ages now.

What do you think that means?

I think it means that Efusjon is either just suffering a few scratches and surface bruises from it’s 1st year and will bounce back in no time, OR it barely has a pulse left. Listen to your instinct. You might just love the product and want to continue with it anyway. Just keep your eyes open.

Break In Case Of Emergency…Make sure you have a Plan B in place. But the most vital thing you need for your Efusjon business (or any MLM) is killer marketing skills.

Whether you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing training.