How to Structure your Website with Valuable Content
Before you begin building your website, take the time to consider its layout. A well structured site with great, organized content will keep your readers and the search engines happy!
Your site should be structured in three tiers. Tier 1 is your home page and also contains your navigation bar. It can include your bio or your company’s mission. Tier 2 is comprised of pages for all of your main topics. Tier 3 pages contain sub-topics of Tier 2 pages. Organize your website’s content in this logical manner to make it easier for visitors to navigate through your site and for search engine spiders to find all of your pages.
Search engine spiders do not like to fish around for pages and links. That is why many sites offer a site map. A site map is one page that contains links to all of the content pages, like an outline of the site. Most people agree that a page with a lot of links on it are valued less than content pages that casually link to other content pages. Therefore, the site map may be a low level page that is not too prominent.
Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links. For example, assume Tier 1 is the homepage for a fitness site. There may be several Tier 2 pages, one of which may be all about cardio activity and its benefits. A Tier 3 page off of that Tier 2 page is about different treadmill routines, or the benefits of treadmills vs ellipticals. Do you see how the site visitor would like this structure? They click on ”Cardio” and are given links to more specific pages about cardio topics. Search engine spiders like the three tier structure too. It means they do not have to dig through multiple layers of useless links. Be sure to use profitable and consistent keywords on related Tier 2 and Tier 3 pages for optimal success with the search engines.
As you develop additional content and increase the number of pages on your site, giving your visitors more to explore, you will start to position yourself as the expert. Your site will become known as the place for information about your niche.
When visitors find your site through search engines, they are seeking information that solves a problem or answers a question they have. Having logical content structure makes it easier for them to find what they are looking for. If they land on your site and you try to sell them something right away one thing is sure – they will leave your site and find another site that will give them information. Give your visitors the valuable information they are seeking. Answer their question and in the process let them know about your services and products.
Providing valuable, relevant information helps build rapport and trust with your site visitor. It positions you as an expert. Valuable information provided in a structured manner keeps your visitor on your site longer since they are actually reading content. Search engines notice this and rank you better. How well your site can keep visitors is known as ”stickiness.” Your site must attract and keep visitors for as long as possible.
Provide structured content that positions you as the expert in your niche and focuses on highly profitable keywords. Your web business will thrive if you do these things. The secret to content is to satisfy both your visitor and search engines. Lose one or both and you are doomed. Having a successful web business starts with effective content organized on a well structured website.
To keep up with the latest money making techniques, be sure to visit Cindy Juarez’s site for information you need to maximize your online profits.
