How To Write An Awesome About Page
Who are you? This is not a philosophical question. It’s the question every visitor to your blog asks you. Can you answer it and be clear, engaging, and open? The place where you need to answer this question is in the About page. Writing an About page is one of the most difficult tasks facing a blogger. I know – because I’ve struggled with my About page a number of times. It’s hard to write enthusiastically about oneself.
What should a basic About page include?
1. A picture of yourself – Put up an image of yourself. People like it. You don’t have to look like a film star! Even better, you might want to publish a video of yourself.
2. An overview of what your blog is about – What your blog is all about? Share them with your readers here. I recommend having an overview of your blog before an introduction of yourself in the ”About” page.
3. Contact information – If your blog does not include a ”Contact” page, I recommend including your contact information in your ”About” page. Some big blogs even provide their address in the ”About” page. This is a good way to show to your readers that you can be trusted.
4. Share interesting information – Have interesting stuff you want to share with your readers? This is your time to shine. Just make sure you don’t end up getting overboard.
5. Write in first person – I know there are some well known bloggers who writes in third person for their introduction in the ”About” page. Personally, I would not recommend new bloggers to write in third person. This is because unless you’re already well known, it’s obvious you wrote it yourself. If you must write in third person, you can always wait till your blog grows bigger.
6. Your goals – This can be your goals for your blog, your short- or long-term goals for your life (if it’s related to what you blog about), or just the goal of the About page (to introduce yourself or encourage people to contact you or whatever).
”A frequent offense we witness with bloggers is an outdated, useless, lame or ugly ”about” page. When people visit websites, a shortcut for their getting to know you is to click on your ”about” button, so this is your opportunity to capture them. Your about page needs to be catchy and capture the essence of who you or your company is, it should contain some sort of contact information and it should be like a handshake at a party with a quick introduction as to who you are and what you do.
Nik Imran is the author for IMakeABlog, A blog that provides guide on how to make a blog. Besides blogging tips, he also provide blogging tool reviews. You can check out his thesis review to learn more. Click here to get your own unique version of this article with free reprint rights.
