Look Out! Great Social Media Marketing Ideas Right Here
One of the hottest new trends in marketing today is advertising through social media. Hundreds of thousands of people are creating new profiles on sites like Facebook, Twitter and LinkedIn. Nearly every business on the planet has it’s sights set on social media marketing, and so should you. The next few paragraphs will provide you with some tips that will help you to engage the social media sphere in a manner that will benefit your marketing operations.
In social media, you need to make sure your company is branded. Use the logo from your company for your profile picture. Utilize consistent color schemes across all of your social media profiles. Doing so helps your branding, which makes it easier for your subscribers to identify and trust you. Continuity is an important element of your company’s online presence.
Make use of Facebook and Twitter to promote any contests or special events you have going on. Social media is by definition connected, so news of a great contest will spread like wildfire. Make sure you create a fun contest that is related in some way to what you are selling. For example, if you are about to launch a new product, run a contest for designing its logo.
You need to automate posting Youtube videos as part of your social media marketing plan. Add in external business sites to your Youtube account when you upload content to it. Setting this up is usually easy. You can choose which services to auto-post to in your Youtube settings.
Set up Twitter and Facebook accounts under your business name. This prevents another business with a similar name or someone with an axe to grind for registering those accounts and causing confusion or ill will. Even if you’re not going to start marketing yet, secure the name now, so that no one else takes it.
To get people excited about upcoming events, take advantage of social networks. Let your site visitors and followers know ahead of time what you are working on. When you are finally ready to launch new services and products, you will have already created interest and your audience will be excited about it.
Whenever you can, share your content. Post quality articles to your social network profiles. Also, consider posting your work on sites like HubPages, Associated Content and other sites that offer you visibility. Don’t hesitate to hire ghostwriters and rewrite existing content if necessary.
Be sure to link all of your social media sites to one another for the best results. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. Creating links in different forms of media will widen your costumer base.
Always keep up on your Facebook profile, it is the most efficient way to win. People like to be surprised with fresh content. When you create a blog post, you should also share it on your Facebook page. A single blog will provide double the exposure.
Everyone knows about Facebook and Twitter, but there are other networks that just exist for particular niches. It is useful to know if a large percentage of your potential customers belongs to one of these networks.
To increase your chances of people finding your site through searches, create YouTube videos that use keywords relating to your site. A lot of the time search engines have a list of videos at the beginning of their searches, even if you do not have a listing for a website your video can be listed. Make sure that your site is linked via the video’s description, and make sure the keywords you use are relevant.
Update your social network profiles when you post new content on your blog. Your followers will see that you posted new content and rush to read it.
Never require a lot of initial involvement from your consumers when they first enter your site. No one will go through your site if you ask your visitors to give their personal information to have access to the content. Making the first steps easy and growing from there will ease them into your company and they won’t want to leave.
If you are looking to launch new products or are even looking for feedback concerning existing products, then think about using social media as your market research. A lot of your followers will like giving their opinions and ideas while making sure their voices are heard. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.
This article has discussed how your business can benefit from the recent popularity of social media websites. Use these ideas to create a stronger, appealing presence on the most popular social networking platforms. All your efforts will bring you new exposure and increase your profits.