Optimizing Tips From Google Adsense

One of the major benefits in using Google as a partner on your site is the amount of information they provide to you in support of their programs.  A good example is a recent blog post on the Google Custom search box.

Google recommends using their search box for added revenue on your site.  A few weeks back Google announced improvements in their search feature allowing greater control over site customization.  Utilizing the custom search engine is a sure way of increasing total revenue on your site.  Their recommendations for maximizing your site revenue are:

1. Always place search boxes in highly visible or easy to find locations.  In this way your readers will have quicker access to finding information on your site.

2. When possible add two search boxes to long pages to provide easy access to search functionality.  This works particularly well with pages that need to be scrolled.

3. Host your search results on your own site.  This recommendation makes sense because if you want to create simple navigation within your site, utilizing your own template and containing the search results on your own pages works really well.

4. Add a search box to your search results pages.  This makes a lot of sense because if the results of the search didn’t meet your viewers expectations they have the opportunity of performing additional searches.

5. Customize your ad locations.  If you follow the logic in item #3 above then this will make sense to you, because you can easily add your own advertising to your search results pages.

Some of my own thoughts are to try and integrate the look of the search engine results to mirror your own template.  This adds to the overall customization of the search results pages and also improves readability and flow.