In some ways, communication has caused our planet to shrink. A news event anywhere in the world today can be communicated, almost instantly, to anywhere else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits, unfortunately, there are also disadvantages. Our world is one of communications overload. Over the course of an average day we are exposed to news, commercials and advertising through all of the above forms of media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.

This has presented today’s marketers with a challenge. How do they ensure that their target audience responds to the message they are trying to convey? How do they get by the spam-like filters we have all developed to protect ourselves from information overload? This is where News-style Advertising comes in. This style has been created to get past our advertising filters. This is accomplished by presenting the marketers message in a manner more consistent with news. News-style advertising doesn’t appear to be advertising. It has no graphics or pictures. It contains no slogans or logos. There is nothing associated with it that would give the reader any reason to suspect that it is being sponsored by any company or individual. It contains a headline, followed by copy with a method for the reader to get additional information, should they wish to do so.

The reason why this type of advertising is simple and ties back into our mental spam filters. Assume we scan a newspaper or magazine and see something with a Headline that appeals to some issue or problem we are dealing with at that time. Because it is news-like in appearance it is not threatening. Our need drives us to read the article, generally short in nature. This is also appealing since it does not represent a great deal of investment on our part. The response mechanism allows us to get more information if what we have read in the article makes sense to us and represents a viable solution to our issue. It is because it is non-threatening in nature that it is able to generate the response numbers up to 500% better than other techniques.

This very effective form of advertising has actually been incorporated into a robust marketing strategy by one company. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including News-style Advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique.

AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions immediately

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When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.

Selling today is a multi-step process because it has been demonstrated that up to 95% of the people you may touch with your advertising will not yet be in a purchasing mode. This makes it essential to maintain contact with anyone who responds to your marketing efforts. You build the relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when the time to purchase arrives, your company will be the one that they associate a solution to their need with.

As much as our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of this. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Contacting a prospect 3 times in a month is not excessive by the way. Over the period of 6 months, following this same pattern, you would have to facilitate 1,260 contacts. If you are doing it properly you are also doing this through various forms of media. Imagine the time constraints managing this type of activity would create. The reality is that you cant afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or “AMS”. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on Auto-Pilot. Here’s how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

An additional benefit of using their LMS is the retention capabilities of the system. As we know, once you have sourced and converted a prospect, your next most important task is to keep them as a customer. Using AMS Lead Management System means that businesses never need worry about losing customers who misinterpreted their lack of contact for lack of interest. Finally, because of AMS years of experience in building multi-media marketing programs they are able to assist and educate their users on the best methods to use as they build their own campaigns.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today. Find out how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today.

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Today’s marketers refer to the Internet as On-Line Marketing, and NO Marketing Program is complete without an Internet presence. Having said that, let’s address some of the reasons why you need to be there.

Websites are an effective way of doubling, possibly tripling the number of leads you get each month. How? Well, the Internet attracts a different audience than some of the more traditional marketing methods do, although the educated always explore both avenues. Therefore, when you are on the Internet and have your own website you are appealing to a different group of people. It provides an advantage because it is easy and non-threatening for them.

It all presents an important thing to consider. To stop those surfers dead in their tracks your website needs to be credible. This includes the design of the site itself, the content, third party validation and more. This is why it is important to work with a company that not only understands how web sites work, but how they look; and can give you proven and successful Direct Marketing response techniques to entice and capture the surfers that know what they want.

An Internet presence also provides your Marketing Program with yet another option of staying in touch and relationship building. It allows you to send along a friendly e-mail, fax or voice broadcast letting existing clients and prospects know that there is something new at your site that you would like them to learn more about.

The real importance of the Internet to Marketing Programs could fill volumes. If you are interested in discovering, in a crisp and informative manner, just what a Website delivered through a knowledgeable marketing partner can do for you then visit Automated Marketing Solutions. Read a complete article explaining why you need an Internet presence, how it works, how to integrate it with your current marketing technology, the mistakes to avoid and much more. You will quickly see that the Internet isn’t something to be intimidated by, yet a Marketing Tool that will complete and enhance your Marketing Program.

If you are interested in discovering, in a crisp and informative manner, just what an Internet Marketing System delivered through a knowledgeable marketing partner can do for you then visit Automated Marketing Solutions.

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Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. Small, medium and large companies all have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.

One challenge that small to medium sized companies do have; that large companies generally do not have to contend with, is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the credentials that make them a trusted name. Anything they have to say, we usually trust, will be worth reading, and therefore we respond accordingly. This is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it read by.

Throughout the course of our lives we have all been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been, and will continue to be an attention getting trigger. Although it is not always easy to get those interested in your product or service to contact you and leave you their contact information, it must still be the objective of all of your marketing and advertising. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report requires that the prospect leave their contact information, which allows you to stay in touch, and at the same time, use other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase, which is something that appeals to them.

There is a company today that not only has incorporated this form of marketing into their products and services but they also train companies on how to build their own special Free Reports. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including Free Reports. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy.

If you would like to hear more about Free Reports and how it can help grow your business, visit Automated Marketing Solutions today. Learn at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Free Reports and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

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As you know, a Recorded Message is a message (recorded in your voice or someone else\’s) that automatically starts running when someone calls your special 1-800 number -very similar to your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for many years. Their durability is testimony to their effectiveness. Even with the immense popularity of the Internet, you are still only accessing about 70% of people that you want to. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program means you don\’t have to restrict how a potential prospect might identify themselves to you.

There are many benefits to using this type of technology when you deal with a reputable vendor. They are relatively inexpensive and they can be implemented almost immediately. The only lag time is getting your ad placed in a newspaper or magazine targeting your identified niche or prospect base. Another popular feature of Hotlines is that they are simple to include on all of your marketing material. Your business card now becomes more powerful. The fact that an 800 type number appears in your marketing means that people have a less threatening way of accessing the information you are making available to them. There is no fear or anxiety of having to deal with a live person. You will be given the time to digest the information you want and make a well informed decision in a time frame of your own making.

The smart business owners also provide a series of reports that allow you to maximize the potential of your recorded messages. You can see which ones work and which ones don\’t and adjust accordingly to increase your response rate. You will also see what advertising media is working better, which allows you to focus your budget were it will do you the most good. Finally, the Recorded Messages are working for you 7 x 24 so they will outperform any other media you choose.

Recently I came across a company that provides a full suite of marketing technology tools and processes including Toll Free Recorded Message Hotlines. That company is AMS. Their twelve years of experience in Direct Response Marketing has allowed them to develop tested and proven methods for using Recorded Messages. It starts from the advertising headlines and content to recording the messages themselves. Their experience ensures that even the beginner can quickly integrate and take advantage of the benefits of this technology. And it doesn\’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy.

To learn more about Recorded Messages and how they can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can start using, and start benefiting from AMS tested and proven experience and technology.

To learn more about Recorded Messages and how they can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can start using, and start benefiting from AMS tested and proven experience and technology.

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