The first footstep in marketing your manufactured goods is to get your content delivered to end-users. Only then can you connect to them, sell your products and build steady interactions with them. While some World wide web information delivery channels fail in their purpose as in the case of e-mails. This in turn throws most of our publishing efforts to delete box. We end up wasting money, efforts and most of all our precious time. Direct advertising, direct selling, relationship building, public relations through direct communication with media, communicating with your business partners and employees, direct advertising of your products, customer announcements and updates all these are made impossible if your content cannot be delivered to the end-users. End users can be your clients, prospects, the media, business partners and employees. RSS assures 100% delivery of the contents to the people who have willingly subscribed for your information.
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